Jack Erwin • 2013-2014

Bondfire directed and produced the product photography for Jack Erwin’s first and second collection, as well as resort and seasonal releases. Faced with the unique challenge of selling shoes online, which inherently need to be felt, we conceived of a bold aesthetic that placed to the product up close and personal, as if you were holding the product at eye level. This direction was the first of its kind, with many brands following suit, including Cole Haan, Feit, Common Projects, and others.


  • Art Direction
  • Photography
  • Post-Production