Jack Erwin • 2013

Bondfire partnered with Jack Erwin to establish the strategy, positioning, and visual identity for the company. Our goal was to form an identity that bridged traditional and contemporary men’s footwear and instantly established credibility in the market. Our team then developed a visual identity with multiple considerations for physical product, print, environmental, and digital applications.



  • Brand Strategy
  • Identity Design
  • Collateral Design