Move • 2018-2019

Move is a brand new, members-only supermarket.

Bondfire partnered with Move to develop their brand strategy, identity, and collateral system. Move’s goal is to provide the highest quality groceries without the overhead of a traditional grocery store chain. The brand and identity system was required to communicate an optimism towards the future, and remain flexible enough for an (almost) endless number of applications across physical packaged goods.


  • Brand Strategy
  • Identity Design
  • Iconography Design
  • Packaging Design