Pave • 2016

Bondfire partnered with Pave to redesign their brand and identity system. The goal of this project was to improve communication with their customer within an increasingly competitive market, and establish the strategy and visual language to work with for the marketing website redesign. We designed an evolutionary solution that feels familiar, but also brings a new sense of strength and uniqueness to the brand.


  • Brand Strategy
  • Identity Design
  • Identity Usage Guidelines